The Google Plus for Business course provides students with a thorough understanding of how to utilize Google Plus as a powerful tool for enhancing online presence and fostering customer engagement. Although Google Plus has been deprecated, the principles and skills taught in this course remain relevant to social media marketing and online community building, focusing on creating a cohesive brand image across digital platforms.
Students will explore core topics such as setting up a Google My Business profile, optimizing listings for local search, and leveraging Google’s ecosystem for increased visibility. The curriculum covers essential features, including creating and sharing posts, engaging with customers through comments, and utilizing Google Hangouts for virtual meetings and webinars. Through hands-on exercises, participants will learn how to craft compelling content that resonates with their target audience and encourages interaction.
Practical experience is a vital component of the course, allowing students to work on real-world projects that reinforce their learning. Case studies will enable students to apply their knowledge to various business scenarios, such as managing online reviews, conducting promotions, and measuring engagement metrics.
Additionally, the course emphasizes best practices for online reputation management, community engagement, and compliance with digital marketing regulations. Students will learn to analyze data from Google Analytics and other tools to gauge the effectiveness of their strategies.
By the end of the program, students will have developed strong skills in leveraging Google’s platforms for business growth, preparing them for roles such as digital marketing specialist, social media manager, and brand strategist. Overall, this program equips students with the essential tools to enhance their online presence and connect with customers effectively.
GOOGLE+ HISTORY, DIGITAL BUSINESS PRESENCE AND THE GOOGLE ECOSYSTEM
GOOGLE BUSINESS PROFILE SETUP, CLAIMING AND VERIFICATION
MANAGING BUSINESS INFORMATION, SEARCH AND MAPS VISIBILITY
BUSINESS CONTENT, PHOTOS, VIDEOS, PRODUCTS AND POSTS
CUSTOMER REVIEWS, ENGAGEMENT AND ONLINE REPUTATION
LOCAL SEARCH, CUSTOMER DISCOVERY AND DIGITAL MARKETING
GOOGLE ANALYTICS, PERFORMANCE MEASUREMENT AND CUSTOMER INSIGHTS
INTEGRATED GOOGLE BUSINESS STRATEGY, ETHICS, PRIVACY AND FINAL PROJECT
Practical Activities and Projects
FINAL COURSE REVIEW
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GOOGLE PLUS FOR BUSINESS
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